Optix Optometrists  |  Experiential Graphics and Corporate Identity  |  Westfield Parramatta NSW

Site Development by dd(too)

On behalf of Westfield and in conjunction with Design Empathy, Lucky Stars Design (LSD) were engaged to design an identity, and signage for Optix Optometrists of Westfield, Parramatta.

The brief requested a clean and modern new look for the brand to complement the simple, bold lines of the store's interior. The subtle lighting, cathedral ceiling and modern photography of Optix's various suppliers have combined to create a dynamic interior which reflects the personality of the store's owner and principle Optometrist in turn creating a pleasant experience for the customer.

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