Fruit For All  |  Retail Identity and Signage  |  Westfield Tuggerah NSW

Site Development by dd(too)

On behalf of Westfield, Lucky Stars Design (LSD), in conjunction with Design Empathy, was invited to design an identity and experiential graphics package for Fruit for All of Westfield, Tuggerah.

The brief called for a fresh, colourful and modern new look for the brand and a suite of vibrant, photographic experiential graphics to simultaneously act as way-finding signage, guiding customers through the store to the various fruit, vegetable and specialty sections.

The overhead graphic panels consisted of recipe ideas and descriptors to enhance the shoppers' experience.

Thank Your Lucky Stars Design
fruit for all fruit for all fruit for all